Italian professional hair color and care line, Alfaparf Milano, recently introduced its new vegan color line, Color Wear.
Featuring arginine patented technology, the line answers the call for products that support client’s individuality, self-expression and concern about their well-being and the health of the environment.
Perfect for gray coverage, glossing, and lightening, the formula contains an alkalinizing complex based on arginine, derived from plant sugars, which replaces ammonia.
Color Wear colors are enriched with a blend of oils containing anti-oxidant, protective and anti-frizz properties.
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