As a leading creative and education-driven brand, Moroccanoil is rolling out comprehensive programming on MoroccanoilProfessionals.com, providing hands-on, customized education to stylists in this virtual landscape.
“The stylist community has been a key contributor to the success of Moroccanoil from the very beginning,” says Moroccanoil Co-founder Carmen Tal. “During this time, when attending in-person Moroccanoil Academy workshops is more difficult, this online forum allows us to further our commitment to the stylist community by providing them with new forms of elevated education.
“We are proud to launch this additional platform and expand the reach of Moroccanoil Education, continuing to inspire the next generation of professional stylists.”
Moroccanoil has seen significant digital and social media growth this year.
Moroccanoil has increased its professional community to 54,000+ on @MoroccanoilPro with a 65% increase in users on MoroccanoilProfessionals.com since March, as it pivoted to offer livestream classes, IG lives, FB lives, business seminars, and 8-hour artistry and business summits.
Dedicated to engaging stylists with fresh formats, Moroccanoil Professionals Online Education will offer a competitive range of courses to empower stylists to advance their expertise. Opportunities span digital subscriptions, à la carte classes, all-day Livestream Summits, and livestream education from our Global Educators.
“As we navigate these times alongside our professional stylist family, I am thrilled to see the Moroccanoil commitment to our community come to life through the launch of Moroccanoil Professionals Online Education,” says Moroccanoil Vice President of Global Education Robert Ham. “These new offerings provide customized levels of engagement and specialized learning capabilities through the Moroccanoil Academy, as well as comprehensive and programmatic curriculum in the field (both in-person and online), strong trade partnerships, and a significant digital presence.
“We are thrilled to continue honoring our partnership with the professional community through the launch of this program.”
Annual memberships are priced at $99.99 per year (non-refundable) or $14.99 per month and include access to a rolling catalog of online classes and other benefits:
- Two new artistry classes per month, with step-by-step technique breakdowns
- One new business class per month, with efficient ways to increase revenue in the salon
- 25% off Academy tickets
- 25% off all-day Livestream Summits
- A digital workbook
- Surprise live video classes from global educators around the world
- Stylist gift bag featuring essential Moroccanoil haircare and styling products valued at more than $200 – Annual Membership Only
Additional online offerings include à la carte classes for $14.99 per session, and all-day Livestream Summits, hosted quarterly, with general admission and VIP tickets available.
In addition to the new Moroccanoil Professionals Online Education platform, Moroccanoil will continue offering free virtual classes via Instagram Live.
All courses offered by Moroccanoil Professionals Online Education will be led by members of the Moroccanoil Global Education Team, such as Moroccanoil Artistic Director Kevin Hughes and Moroccanoil Global Creative Ambassador Antonio Corral Calero, teaching everything from textured bobs to split-level cuts, merchandising, and business strategies.
The new subscription program begins rollout on Monday, October 19, 2020.
Stylists can register immediately for Online Education courses at Moroccanoilprofessionals.com.
As Moroccanoil adapts to accommodate stylists in this new digital landscape, the brand also looks forward to safely re-opening the Moroccanoil Academy in New York City at limited capacity closer to the end of the year.
Classes at the Moroccanoil Academy range from 1-day to 3-day workshops ($400–$2,000) and offer a truly immersive experience, complete with the use of Moroccanoil products and styling tools, firsthand demos, real-time interaction with instructors, and smaller student-to-teacher ratios.
A story of success, an impulse for innovation, and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused haircare, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused haircare products to address the needs of all hair types. By popular demand, Moroccanoil has launched Moroccanoil Body™: luxurious, head-to-toe collections inspired by the sea, sand, breeze, and scents of the Mediterranean. Infused with argan oil, signature to the brand, these proprietary formulas leave skin nourished, naturally radiant, and irresistibly beautiful. Today, Moroccanoil is available in over 65 countries worldwide.
Moroccanoil products are available at fine salons and retailers, spas, and online. Visit Moroccanoil.com.
ABOUT MOROCCANOIL PROFESSIONAL
The Moroccanoil Professionals website (MoroccanoilProfessionals.com) is an online resource for haircare professionals. At this one-stop education hub designed for total-concept learning, visitors can access our video library with how-to and look book images that include stunning imagery to inspire beauty professionals. The site serves as the course registration hub for all NYC Academy classes and provides the course catalog for all Moroccanoil Education.
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